The world has gone digital, most businesses now prefer to work online as it allows for a digital space or alternative to physical stores, where the customers can avail of their services or products on the move or from the comfort of their homes.
Online stores are websites that users can visit to buy products or services offered by the company. The most telling factor that defines the success of an e-commerce website is conversions.
Conversions mean the percentage of shoppers who will take action on what they see on your website and convert to paying customers.
If your online store has lots of traffic but can’t convert the required conversions from that traffic, you are doing something wrong, and your business is failing. If you have the budget, you can choose to hire eCommerce development company in Jaipur.
If you don’t have the required budget to hire professionals for the development of your e-commerce website, don’t worry, we will help you identify the problem and rectify it so your website can gain conversions.
Website Loading Times
When it comes to online shopping, users don’t stick around for too long or even have the patience to wait. If your website has long loading times, that is a big negative and makes your users move to a competitor’s website.
According to the best eCommerce development company, 56% of users abandon a site if it takes more than 3 seconds to load.
You can speed up loading times by using responsive web design, hosting images on CDN servers, or enhancing UX by optimizing images properly.
Bad Website Design
More than half the users who land on a website that has a bad design will leave after viewing a single page. What’s worse is that they never return to that site. Just think about the amount of money you’re losing in potential sales.
You need to make sure that all your web pages are mobile-friendly.
More than half the traffic on the internet browses from their mobile devices so developing mobile sites is a huge plus or optimizing your existing site to function well on mobile devices.
Missing or Hard to Find Contact Information
Dozens of eCommerce websites do not place customer care numbers at all or they are in a place where customers are not able to find them. New customers will always prefer to talk to a natural person regarding the product or service.
Contact information should be present in every area of your site so users can easily get in touch with you.
Your contact information must include location, phone number, email address, and an address, if you already have a physical location that sells products or services, you should consider adding directions or a Google map link.
Lack of Calls to Action
A lack of call to action will dissuade a customer from buying from your website. You must include multiple calls to action in strategic locations throughout your website.
SEO Disuse
SEO is one of the main reasons an eCommerce website can fail or succeed. If your eCommerce website lacks effective SEO it will never attract potential customers.
SEO must be addressed continuously as website structure and content change over time. We hope this will help you develop a successful eCommerce website that can engage users and turn them into conversions.
