In the current digital age, businesses are keen to move their operations to an online space. Providing their customers with an alternative to physical stores and avail of their services on the move or from the comforts of their home.
Developing and maintaining an app for your business is not an easy task by any means. Business apps are huge investments and with technologies getting outdated as every new year passes, web app developers have to be ready all the time and embrace the latest app development technologies.
Creating a website and waiting on traffic is no longer a viable strategy. Progressive Web Applications(PWA) enable you to shift the marketing power back in your favour. PWAs are versatile as they allow your website marketing circle to widen its reach or might be used as an integral part of a cross-platform strategy.
The term “progressive web app” was coined by Google Chrome engineer Alex Russell, who described them as a new generation of web applications that load like regular websites while taking advantage of features supported by modern browsers.
What Are Progressive Web Applications?
Progressive web apps are a hybrid of an application and a website. You can use it on a browser without having to download it from a store. It is filled with web pages but imitates a mobile application’s interface.
Progressive Web Applications bridge the gap between mobile apps and websites, offering you the best of both worlds. With sleek mobile experiences in demand, PWAs come at the perfect time for users who are overwhelmed by the number of apps already installed on their devices and are reluctant to download new ones.
Advantages of Progressive Web Applications
Progressive Web Applications are very popular among businesses, as the best web development company along with dozens of other big companies like Twitter and Ali Express have jumped on the PWA bandwagon.
1. Offline Mode
An offline mode is great for businesses with product catalogues, as their customers can easily navigate through their products even when not connected to the internet, which boosts engagement rates and increases revenue.
2. Performance and Speed
According to Google, 53% of users will abandon a site if takes too long (more than 3 seconds) to load or has a slow-to-respond interface.
PWAs uses JavaScript files that run independently from the main browser thread, which allows them to deliver better performance and load at faster speeds than native apps and sometimes even faster than website loading times.
3. Progressive
PWAs unlike traditional web apps and many existing technologies, works on older devices and outdated browsers. PWAs can easily adapt to the device’s screen resolution allowing you to save expenses on new technology for the user.
4. Security
PWAs use HTTPS to protect you just like a webpage and are not prone to security breaches like native apps. Even updates for PWAs are downloaded rapidly with offline access.
As the new wave of Progressive Web Applications takes over the marketing world, your business would be smart to invest in PWAs rather than using websites or native apps.
